Tag: BBC

BBC Sport Site Built on a Solid Linked Data Foundation

Posted on by Richard Wallis

The BBC team have been evolving their approach to delivering agile, effective, websites in an efficient way by building on Linked Data foundations, sector by sector – wildlife, news, music, World Cup 2010, and now in readiness for London 2012 – the whole sport experience. Since the launch a few days ago, the main comment seems to be that it is ‘very yellow’, which it is. Not much reference to the innovative approach under the hood – as it should be. If you can see the technology, you have got it wrong.

Should SEO Focus in on Linked Data?

Posted on by Richard Wallis

It is well known, the business of SEO is all about influencing SERPs, or is it?  Let me open up those acronyms: Those engaged in the business of Search Engine Optimisation (SEO) focus much of their efforts on influencing Search Engine Result Pages (SERP), or more specifically the relevance and representation of their targeted items upon those pages.  As many a guide to SEO will tell you, some of this is simple – understanding the basics of how search engines operate, or even just purchasing the right advertising links on the SERP.  Quite simple in objective, but in reality an …